WordPress vs Wix and Squarespace: what you actually own

If you are choosing between a hosted site builder and WordPress, the honest comparison is not about which editor is nicer. It is about what you hold at the end: which parts of the site are yours to move, change and keep, and which parts stay with the company that sold them to you. This article lays that out without taking cheap shots at either side.

What hosted site builders give you

Wix, Squarespace and similar services bundle everything into one account: the editor, the templates, the hosting, the SSL certificate, the forms, the updates. You sign up, pick a template, and you are editing a page within minutes. There is no software to install, no server to think about, and if something breaks, there is one company to ask.

That is a real advantage. Plenty of people who were told WordPress is “too technical” got a site online in a weekend this way, and for a one-page site that never changes it can be the right call.

What you give up

The trade is ownership. Three things in particular:

You cannot move the site as-is. A site built in a hosted builder exists only inside that builder. Most let you export blog posts and some let you download images, but the pages, layout, menus and design do not come with you. Leaving means rebuilding somewhere else. That is not a secret; it is how the product works. But every hour you put into the site raises the cost of ever leaving.

The editor and the templates stay with them. You are renting the tools. If the company changes the editor, retires your template, or removes a feature you relied on, you adapt. If it raises prices, you pay or you rebuild. You have no copy of the software that runs your site, because there is none to have.

Pricing is per site and climbs with features. The entry plan is usually priced to look cheap and usually lacks something you will want: a custom domain without the builder’s branding, a form that stores entries, online booking, e-commerce, more storage. Each of those tends to sit on a higher tier, and each site is its own subscription. Exact prices change often, so check the current ones; the shape of the pricing is what matters, and the shape is a ladder.

What WordPress gives you

WordPress is open source software. Anyone can download it, read it and run it anywhere, and nobody can take it back. Every host runs it and every kind of tool exists for it.

The site is files and a database, and both are yours. A WordPress site is a folder of files plus a database. Copy those two things to another server and the site runs there. That is the whole migration. You can move from one host to another, or from a host to your own server, without rebuilding anything.

You choose the tools. The editor, the theme, the form plugin, the backup plugin: each is a separate piece you pick, and each can be swapped. If a plugin stops being maintained, you replace it; the rest of the site does not care. Free, open source options exist for every one of these jobs, and there is no mechanism by which a plugin’s maker can lock your content inside it.

Nothing is tied to a subscription. Stop paying a host and your site goes offline, but it does not disappear: you still have the files and the database, and you can put them anywhere else. Stop paying a site builder and the site is gone.

What WordPress asks of you

It is fair to say what you take on.

You pick hosting. Hosts range from bare servers to accounts where WordPress is installed and kept up to date for you. Picking a managed one removes most of the work people associate with WordPress.

You keep it updated. WordPress, the theme and the plugins each get updates. Applying them is a click under Dashboard → Updates, and some hosts do it for you, but somebody has to be responsible for it. The same is true of backups.

You start from an empty site. Plain WordPress gives you a blank page and a default theme. This is the part that used to make it feel technical: no finished design to begin from. A page builder and a template kit change that. A kit gives you a complete site, pages, header, footer, forms, colors, fonts, in one click, and the builder lets you edit it by clicking on the page. The gap between “signed up” and “editing a finished-looking site” is now about the same as with a hosted builder. The kit guide walks through it step by step.

The short version

A hosted builder is a lease: easy to sign, with the landlord’s rules, and you leave with your furniture but not the house. WordPress is a house you own: you pay for the land it sits on, you fix the gutters or hire someone to, and you can pick it up and move it.

If you plan to have a website for years, ownership compounds. Every page you add, every post you write and every form entry you collect is worth more when it is yours to keep.

What you own on Web9

Web9 is WordPress hosting with the free Web9 plugins preinstalled, so the setup work above is done for you, and it is built so that leaving is always possible.

  • The site, the content and the database are yours. They sit in a standard WordPress install. There is nothing proprietary in the way.
  • Export any time with Backinator. It is the free backup plugin that comes with the account. One click builds an archive of the files and database with a standalone installer that rebuilds the site on any host, without us.
  • Month to month. $12 per site per month, no setup fee, cancel whenever you like.
  • Free plugins stay free. Kira Page Builder, Formulator, Backinator and the rest are open source. They keep working after you leave, on any host, with no license to renew.
  • Start from a kit. Browse the template kits, pick one, and you are editing a finished site.

See the hosting page for what the account includes. If you decide WordPress is right but would rather not do the setup yourself, there is a “Build it for me” option with a custom quote.

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